About

Designing with Heart: My Creative Journey and Passion for Brand Identity

You've happened upon someone who has a passion for creating and embracing innovative ideas. If you share a similar enthusiasm for making things and bringing them into the world for everyone to enjoy, let's chat!

How I work

It's a simple process that starts with getting to know each other and building a solid foundation of trust. Once we establish that, we can embark on the exciting journey of working together and achieve some great things.

Contact
01. Meet & Greet

Let’s connect and explore how we can collaborate creatively. We’ll start with an introductory chat to understand your goals, brand vision, and the challenges you're facing. This step ensures we’re aligned from the start and gives us the foundation to move forward.

02. Discovery & Strategy

We’ll dive deep to understand your vision, objectives, and the landscape we’re navigating. This phase involves gathering insights and data to shape a strategic framework that aligns with your goals and sets the foundation for success.

03. Proposal

Based on our discussions, I’ll present a detailed proposal, including timelines, deliverables, and pricing, to ensure transparency and clarity before we kick off.

04. Design & Development

I’ll create initial concepts for your brand identity or website design, making sure the visuals and messaging are aligned with your goals. We’ll collaborate closely to refine the direction.

05. Feedback & Refinement

After presenting the initial designs, I’ll gather your feedback and make revisions to fine-tune the work. This ensures the final outcome is exactly what you envisioned.

06. Launch & Support

Once everything is approved, we launch! I offer ongoing support post-launch to help you navigate any challenges and keep your brand growing.

Tailored solutions for your vision

Each service is tailored to meet your specific needs, ensuring a cohesive and impactful brand experience that resonates with your audience and drives growth.

Process

Strategy, Research & Planning

A strong branding process begins with strategy, defining the brand’s purpose and positioning. Research gathers insights on the audience and market to shape an authentic identity. Finally, planning outlines key initiatives to ensure consistent messaging and effective brand communication for growth.

Messaging, mission & targets

Brand messaging sets the tone and voice that conveys a company’s values, aligned with its mission and purpose. Clear goals guide design, ensuring every element supports the message. Together, they create a cohesive brand identity that resonates with the audience and delivers strong results.

Identity, palettes, communication

Brand identity includes the visual elements like logos, typography, and imagery that set a brand apart. A well-chosen color palette reinforces its personality, while clear communication ensures these visuals consistently convey the brand’s message. Together, they create a unified and memorable brand experience.

Guidelines, management & future development

Brand guidelines ensure consistency by outlining the proper use of logos, colours, and tone across all platforms & mediums. Effective management upholds these standards, ensuring the brand remains cohesive. Future development involves adapting the brand to evolving trends and audience needs while maintaining its core identity.

Inclusions

Brand Strategy

A detailed roadmap defining your brand's purpose, values, audience, and market positioning.

Brand Guidelines

A document ensuring consistency in how your brand is applied across all media.

Logo Suite

Custom logos that represent your brand identity, including variations for different uses.

Colour Palette

A curated set of colours that reflects your brand’s personality and is used consistently across platforms.

Typography Suite

Selection of fonts that align with your brand’s tone and visual aesthetic.

Visual Assets

Custom design elements like icons, patterns, and imagery that enhance your brand’s visual presence.

Investment

Price Starts
$3,500
Timeline
3 - 4 Weeks
Ideal Client
Service Providers, Bespoke Brands, Restaurants, Resorts & Boutique Hotels
Research & Discovery

The product design process starts with research and discovery, where designers gather insights about user needs, market trends, and competitors. This phase involves user interviews, surveys, and analysis to understand the target audience and define problem areas that the product will address.

Ideation & Concepting

Next is ideation and concepting, where designers brainstorm and sketch potential solutions. This creative phase encourages exploring multiple ideas, focusing on innovative approaches while ensuring alignment with user needs and business goals to generate viable concepts.

Prototyping & Testing

Prototyping and testing follow, where selected concepts are transformed into tangible prototypes. These prototypes undergo user testing to gather feedback, allowing designers to identify issues and refine functionality, usability, and aesthetics before finalizing the product.

Implementation & Launch

Finally, implementation and launch involve bringing the final design to market. This phase includes collaboration with developers and stakeholders to ensure the product meets specifications, followed by strategic marketing to effectively introduce it to the target audience.

Discovery & Planning

We map out your website structure, focusing on user journey, SEO, and business goals to guide design and development.

Design & Prototyping

I’ll create initial wireframes and visual layouts to ensure the site looks great and functions smoothly.

Development & Testing

I build a responsive, high-performance website optimised for all devices and browsers.

Launch & Support

After launch, I provide ongoing support and updates to keep your website running smoothly and evolving with your needs.

Inclusions

Wireframing & Prototyping

Blueprint of the site’s structure, layout, and user flow before development.

Custom Web Design

Tailored designs to reflect your brand and enhance user experience.

Responsive Development

Building a website optimised for performance across devices and browsers.

Content Management System (CMS)

An easy-to-use content management system to manage and update your website seamlessly from one place.

Search Engine Optimization (SEO)

Optimising your website to rank higher in search engine results.

Ongoing Support & Maintenance

Regular updates, bug fixes, and performance optimisation to keep the site running smoothly.

Investment

Price Starts
$4,500
Timeline
3 - 4 Weeks
Ideal Client
Service Providers, Bespoke Brands, Restaurants, Resorts & Boutique Hotels
Strategy & Planning

The social media marketing process begins with strategy and planning, where goals are established based on the target audience and brand objectives. This phase includes researching platform trends, audience behaviour, and competitive analysis to create a tailored approach that maximizes engagement and reach.

Content Creation & Curation

Next is content creation and curation, where compelling posts, visuals, and videos are developed to resonate with the audience. This phase focuses on producing high-quality, engaging content that aligns with the brand’s voice and fosters community interaction while also curating relevant third-party content to enrich the feed.

Management & Engagement

Management and engagement follow, where social media accounts are actively monitored and maintained. This includes scheduling posts, responding to comments, and engaging with followers to build relationships and foster a sense of community, ensuring the brand remains responsive and connected to its audience.

Analysis & Optimisation

Finally, analysis and optimisation involve reviewing performance metrics to assess the effectiveness of social media efforts. By analysing engagement rates, reach, and audience feedback, adjustments can be made to improve strategies, enhance content, and achieve better results over time.

Inclusions

Social Media Audit

A thorough review of current performance to identify opportunities for improvement.

Content Creation

Development of visuals, videos, and copy tailored to your audience.

Social Media Strategy

A plan for growing engagement, followers, and brand visibility across platforms.

Content Scheduling & Management

Strategically curate, write captions and schedule content at the optimal times for your target audiences.

Paid Advertising Management

Running and optimising social media ad campaigns for maximum ROI.

Analytics & Reporting

Tracking performance metrics to refine and optimize strategies for growth.

Monthly Plan

Crushing It

Great for those starting out

  • Manage 2 platforms
  • Schedule 3 posts per week
  • Schedule 4 videos per week
  • Monthly Strategy session
  • 2 Story Posts daily
  • Trimonthly Performance Reports
  • In-house Content Creation Session (1 per month)
  • Monthly Content Schedule
  • Advanced Analytics
  • Custom Graphics
  • Copywriting
  • Custom/Manage Link in bio

Contact for details

Iconic

We have lift off!

  • Manage 2-3 platforms
  • Schedule 3 posts per week
  • Schedule 4 videos per week
  • Monthly Strategy session
  • 3+Story Posts
  • Trimonthly Performance Reports
  • In-house Content Creation Session (1 per month)
  • Monthly Content Schedule
  • Advanced Analytics
  • Custom Graphics & Video
  • Copywriting
  • Custom/Manage Link in bio

Contact for details

Make Noise

Take it to the next level

  • Manage 2 platforms
  • Schedule 3 posts per week
  • Schedule 5 videos per week
  • Monthly Strategy session
  • Copywriting
  • Trimonthly Performance Reports
  • In-house Content Creation Session (1 per month)
  • Monthly Content Schedule
  • Advanced Analytics
  • Custom Graphics & Video
  • Copywriting
  • Custom/Manage Link in bio

Contact for details

Concept Development

The illustration process begins with concept development, where clients share their vision and objectives. This phase involves brainstorming ideas and creating initial sketches that capture the essence of the project, ensuring alignment with the desired message and aesthetic.

Design & Creation

Next is design and creation, where the selected concepts are transformed into polished illustrations. This phase focuses on refining details, color palettes, and styles, ensuring that each piece effectively communicates the intended narrative while showcasing the artist's unique touch.

Review & Revisions

Following creation, the review and revisions phase allows clients to provide feedback on the illustrations. This collaborative process ensures that any necessary adjustments are made, enhancing the final artwork to meet the client’s expectations and objectives.

Delivery & Support

Finally, delivery and support involve providing the completed illustrations in the appropriate formats for various applications. This phase may also include guidance on usage rights and any additional support needed for integration into marketing materials, ensuring a smooth implementation of the artwork.

Get in touch

Got an idea? Want to chat about design? Contact me

Ready to embark on this creative journey together? Let’s connect and make something amazing.

Get Started