Overview:

‍Vogue Cinema is a conceptual, fictional cinema experience, merging the world of high fashion with the magic of film. This creative project will be mostly digital representations unless collaboration with a venue (such as Sun Theatre in Yarraville) or a printer is established. Our focus is on developing a visual identity and brand concept for a cinema inspired by Vogue’s elegance, sophistication, and trend-setting culture. Together, we’ll imagine what a Vogue-inspired cinema could look like through photography, fashion, and digital content. We will have to invent a name for this sub-brand of Vogues and the visuals for promotional content should feel as though you’re flipping through Vogue itself, with film posters styled like fashion covers and a moody, cinematic edge...to say the least!

Creative Challenge:

‍We’re inviting creatives to collaborate on developing the look, feel, and branding of this fictional Vogue Cinema. This is your chance to shape a bold new concept that merges fashion and cinema. While this is a digital-first project, we may expand into physical executions if collaboration with printers or venues becomes possible. Together, we’ll design a campaign that brings this concept to life—styled photoshoots, digital trailers, and branded materials that reflect the essence of Vogue.

Key Elements of Vogue Cinema’s Brand Identity

1. Cinematic Elegance: Think sleek black and white with bold pops of color, luxurious textures, and editorial-like compositions. The concept should evoke timeless glamour with modern edge, merging the fashion runway with the red carpet.
2. Editorial Experience: The visuals should feel like stepping into a Vogue magazine shoot. Every scene, every design should carry the high-gloss sophistication that Vogue embodies. This is about creating an experience—where every frame feels like fashion.
3. Digital Focus: As a fictional cinema concept, our primary focus is digital. This includes website design, social media promotion, digital posters, popcorn, menu & drink mock-ups, and video teasers. There will be no need to print unless we secure a collaboration with a printer.
4. Creative Collaboration: While we may not have a physical venue, we are open to collaborating with spaces like Sun Theatre for future events or exhibitions if the opportunity arises. The branding should feel like it could come to life in iconic venues like this.

Who we need to capture this vision:

• Photographer: To create Vogue-inspired editorial-style images that feel cinematic. You’ll be key in capturing the high-fashion look and mood of the cinema through styled shoots and promotional content.
• Fashion Stylist: Someone who can curate striking, runway-worthy looks that will be featured in photoshoots and digital campaigns. The styling should echo both timeless and trend-forward fashion choices, reminiscent of a Vogue editorial spread.
• Local Fashion Designer: Collaborate with a designer to create custom pieces that reflect the Vogue aesthetic. These designs should merge high fashion with elements of film culture, giving the project a distinct, avant-garde edge.
• Cinematographer: To create short teaser videos, trailers, and digital content that bring the brand identity to life. This will include blending the art of film with the aesthetics of fashion.
• Graphic Designer to work alongside Aleks from APC: To develop the digital branding for Vogue Cinema. You’ll be responsible for creating logos, social media assets, posters, and other digital materials that reflect the elegance and sophistication of the Vogue brand.
• Models (Number TBC): A few select models will be needed for photoshoots and video teasers. They will embody the essence of the brand, showcasing the fashion and film fusion in a high-fashion way.

Proposal:

To my fellow creatives—this is a call to collaborate on a visionary project. Together, we’ll imagine and bring to life a fictional Vogue-inspired cinema, blending the glamour of high fashion with the allure of film. This is an opportunity to explore digital creativity, photography, design, and fashion styling in a project that pushes the boundaries of what cinema could look like through a Vogue lens.

This is a creative challenge where we won’t need to print physical materials unless we can collaborate with a printer or venue, such as Sun Theatre. It’s about creating a digital-first experience that captures the elegance and sophistication of Vogue.

Next Steps:

Submit your interest via the form on this page within the next four weeks from today 22^nd September 2024. We’re looking for bold, innovative, and fashion-forward approaches to this unique concept. Let’s collaborate and bring Vogue Cinema to life—digitally and, perhaps one day, physically! AND hopefully we grab the attention of Vogue and other publications to expand our creative reach and network!

Ready to join? Let’s make Vogue Cinema an unforgettable experience. Contact Aleks should you have any questions.