Lanewayve

2022

Lanewayve is a brand dedicated to organizing live music events in Dromana, Victoria, inspired by the local café, Laneway Espresso. Their mission is to unite the community through music, creating a welcoming space for all.

Client

Jim Mavrogiannis

|

Restaurant Owner

Category

Brand Design

Status

Completed

Tags

APC Personal Work
#whatifitwasdesignseries
Events and Festivals
Hospitality
Restaurant
Music Event
Cafe
Merchandise
Logo Design
Content Creation
Instagram
Facebook
TikTok

About

I had the pleasure of designing for Lanewayve, an exciting new brand dedicated to organizing live music events in the beautiful coastal town of Dromana, Victoria, my home. Lanewayve is born from the success of Laneway Espresso, a beloved restaurant and café that has been delighting patrons since 2015.

Brand Purpose
Lanewayve aims to foster community connection by creating a vibrant, family-friendly space that celebrates local Australian musicians. They believe that music, much like food, is a powerful medium for bringing people together. With a strong emphasis on connection, community, kindness, and integrity, Lanewayve mirrors the values of Laneway Espresso, where staff and guests are treated like family.

A special shoutout to Jim for his warmth and hospitality! And let’s not forget his dad’s incredible cheesecake—definitely a must-try. If you're in Melbourne, I highly recommend visiting Laneway Espresso in Dromana. Check out their website linked below!

"This is absolutely amazing artwork! Thank you legend!"

Jim Mavrogiannis
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